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Overview
Marketing – Lead
Generation Specialist
Bcom/MBA/B Tech/M Tech, Bangalore India
At SecPod, we’re building comprehensive solutions to manage and secure enterprise endpoints, that is available on both on-premise & cloud services. We serve customers all around the globe, primarily in North America Region. The ideal candidate will have experience executing successful B2B demand generation campaigns for the mid-market and enterprise segment, with strong collaboration skills, attention to detail, and a data-driven mindset. We are looking for someone who hungry to translate the latest marketing techniques into action with a strong focus on revenue growth.
What to expect from this role?
- Hand-on experience with market research, list/database building, customer/market surveys, B2B demand and lead generation, pricing strategies, and more
- Polish your analytics skills, product and market knowledge
Job Role
Responsibilities
- Play an integral role working with marketing and sales teams to ensure quality of leads generated are based on established criteria.
- Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
- Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data
- Work with affiliates to build data lists and marketing plans with respect to these lists
- Maintain a self-starter attitude while creating outreach strategies for new lead generation methods
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Remain fully informed on market trends, other parties researches and implement best practices
Skills
Requirements
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Up to 3 years of proven market research analysis and 1+ years of experience in demand generation campaigns focused in the North American region
- Candidates with experience in CyberSecurity or other related technology domains are preferred
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of databases, MS Office, search engines, web analytics and business research tools acumen, familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Strong analytical and critical thinking
- Bachelor’s degree in Statistics, Marketing or related field
Important
- Candidates with experience in CyberSecurity or other related technology domains are preferred
So, what are you waiting for?
Fill the simple form and reach out to us
Fill the simple form and reach out to us
